Wednesday, 30 November 2016

Bibliography (Accessed 27/11/16)
Association, Press (2016) 'London’s Oxford street to be pedestrianised by 2020', The Guardian, 14th July [Online] Available: (Accessed 30/11/16)
Covent garden : Available: (Accessed 30/11/16)
KIRKA, DANICA (2016) Luxury fashion world upending tradition to join digital age [Online] : Stuff. Available: (Accessed 08/11/16)
Ltd, Boux Avenue (2016) Jessica Strappy Longline bra - black [Online]. Available: (Accessed 27/11/16)
Market sector (2016) : Wikimedia Foundation
Name (2014) Part B: Market segmentation and fashion line pyramid 01/10/2014 [Online] : rfoxell. Available: (Accessed 27/11/16)
nisha (2015) Her source | Coachella and cultural appreciation versus appropriation [Online] : The Source. Available: (Accessed 08/11/16)

Robertson, James (2013) Rihanna wins high court battle against Topshop in ‘$5MILLION lawsuit’ for using her image without permission, 31 July. Available:

Retail Performance- Black Friday

Black Friday is the day after Thanksgiving Day and the Friday before Cyber Monday in the United States. It is a busy shopping day and is a holiday in some states. Black Friday, which is the day after Thanksgiving Day, is a busy shopping day.

Before Black Friday, brands and companies were sending emails out to customers who had signed out to receiving emails and new letters, this is to make customers aware of the products that will be going on sale/ products being reduce. Making customers aware will bring up sales of this event.

Most companies advertise and promote deals and events on their social medias such as Instagram, Twitter and their site, a way other platforms can promote their brand letting people to access their information and website.

Personally I prefer shopping in store as you're able to try on clothing and also get professional advice, but shopping online I find a lot easier and less stressful as shops do get super busy and confined.

Covent Garden

If you don't know what or where Covent Garden is then you're missing out big time. Covent Garden is set in London’s West End, Covent Garden is a major draw for visitors and Londoners who enjoy its many attractions, including shopping, theatre, restaurants, bars, history and culture. Things to see in and around Covent Garden include the London Transport Museum, the Royal Opera House, Somerset House and Covent Garden Market. There are several smaller areas within Covent Garden that are worth exploring such as the The Opera Quarter, St Martin's Courtyard, Seven Dials, Neal's Yard and Floral Street.

Oxford Street will be pedestrianised by 2020, the mayor of London’s office has announced.The central London shopping hub is one of the busiest in the capital and is visited by more than 4 million people each week.The plan will be rolled out in two stages to reduce disruption on the 1.2-mile stretch of road.
The ban would be first implemented on the eastern section, from Oxford Circus onwards, she said. The plan, reported in the Times, is part of a commitment by the new mayor, Sadiq Khan, to tackle air pollution in the city. He has already pledged to introduce a charge for the most polluting vehicles.The pedestrianisation will coincide with the opening of Cross rail – a new east-west train line for the city.
Covent Garden is one of the one places you're most likely to find me, always window shopping, occasionally treating myself after a long day of ' shopping'. I feel like this is a positive for London itself but also pedestrians will have more space for us crazy shoppers to get around with out knocking into people.

Monday, 28 November 2016

Omnichannel Retail

Omnichannel means solution that beautifully link up online, offline and mobile shopping. No store is solely offline any more- all offline shopping is influenced by online shopping, whether a brand has an online presence or not.


Initial experience on the entertainment giants beautiful, mobile-responsive website. Event their trip-planning website works well on mobile. The disney app allows you to buy online, searching threw different genres ; girls, boys, clothing. App also allows you to branch to other disney stores but also shows stock available based on your location. Everyone has an inner child no matter what! Love for at least one Disney character.


Receive a free reward card that you can use whenever you make a purchase, you can check and reload your card via phone, website, in store or on the app. Ordering your drinks on the app and picking them up in a local shop; stop queueing when you're in a rush. Everyone who works hard deserves to have their morning coffee, I know I do, best start to a cold winter morning.


Offering a personal shopping in store. An app which allows you to shop online and view/ see what items are in certain stores, also contains a Topshop barcode scanner which allows you to scan any items in store or items you may have already purchased.Shop till you drop or at least till your phone has battery in your own comfort of your home.