Coachella is one of the most popular festivals around the wold which takes place in California that thousands of people attend each year, each year people and celebrities will turn up in all sorts of clothing; starting new trends from items of clothing to accessorise. But do we realise the outcome of some of the recent trends that we are creating?
“Cultural appropriation” can be defined as one adopting elements of a different culture, typically without consent. From Native American headdresses to kimonos to bindis, festival goers are walking a fine line between cultural appreciation and appropriation. Even something more mainstream as “tribal” or “aztec” prints are forms of cultural appropriation. We should all expose and immerse ourselves in other cultures to better understand and appreciate them, but when we pick and choose bits and pieces because they’re fashionable, without realising the significance they hold, cultural appreciation seems like a pretty far-fetched idea.
South Asians, South East Asians, and Hindus are fighting back against what they consider cultural appropriation with the #reclaimthebindi movement. “Reclaim the Bindi” was coined by Desi style blogger Anjana Raj founder of Bangle Banger, whose fashion blog blends Indian & American identity and style. Growing in numbers, the “Reclaim the Bindi” movement is empowering women of South Asian/South East Asian or Hindu descent to take back the bindi by photographing themselves wearing bindis with captions and personal experiences that speak out against the appropriation.
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