Market Sectors

The term market sector is used in economics and finance to describe a part of the economy. It is usually a broader term than industry, which is a set of businesses that are buying and selling such similar goods and services that they are in direct competition with each other.

• Gender based segmentation: Clothes divided into men’s/women’s.

• Geographic segmentation: Cultural influences on the market differ from location, something which is in fashion in China won’t necessarily be fashionable in England.

• Age related segmentation: Different generations dress differently and fashion markets appeal to a certain target market for example M&S clothing is aimed at an older demographic compared to Topshop.

• Behaviour related segmentation: Buying methods, rational, emotional, patronage buyers this is to do with partly their personality, mood and also seasons.

• Lifestyle segmentation: Everyone comes from different walks of life, different cultures,backgrounds, jobs, class etc and this causes a segmentation.

• Segmentation by sector: What occasion the garment is aimed for e.g. evening wear, active wear, casual wear

I love Lingerie, I feel like every women should treat theirselves to desirable products to make theirselves feel sexy, maybe for their partner/ loved one, but I think it should mostly be ' to make us feel better about ourselves with our bodies and feeling beautiful inside and out! '

When shopping for products In stores I choose items I like the look of, try them on and consider if I'll ever wear it again. Most relatable things...

1. Buy it because you saw someone else wear it and thought it'll look nice or become an upcoming trend.
2. Buy it because you want to try something new but deep down you know you'll never wear it.
3. Or you get bought into the advertising of the product and expect yourself to look like that girl on the advert you saw and thought she looked really good, maybe you'll look the same.

I think brands try too hard when it comes to branding/advertising new/old products and create a huge display to catch out attention and force false advertisement leading us to buy products because we're caught up with their advertising expecting to have the same experience as the model, when we probably 50% don't need most of the things we buy.