Wednesday 30 November 2016

Bibliography

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Robertson, James (2013) Rihanna wins high court battle against Topshop in ‘$5MILLION lawsuit’ for using her image without permission, 31 July. Available:

Retail Performance- Black Friday

Black Friday is the day after Thanksgiving Day and the Friday before Cyber Monday in the United States. It is a busy shopping day and is a holiday in some states. Black Friday, which is the day after Thanksgiving Day, is a busy shopping day.



Before Black Friday, brands and companies were sending emails out to customers who had signed out to receiving emails and new letters, this is to make customers aware of the products that will be going on sale/ products being reduce. Making customers aware will bring up sales of this event.

Most companies advertise and promote deals and events on their social medias such as Instagram, Twitter and their site, a way other platforms can promote their brand letting people to access their information and website.

Personally I prefer shopping in store as you're able to try on clothing and also get professional advice, but shopping online I find a lot easier and less stressful as shops do get super busy and confined.

Covent Garden

If you don't know what or where Covent Garden is then you're missing out big time. Covent Garden is set in London’s West End, Covent Garden is a major draw for visitors and Londoners who enjoy its many attractions, including shopping, theatre, restaurants, bars, history and culture. Things to see in and around Covent Garden include the London Transport Museum, the Royal Opera House, Somerset House and Covent Garden Market. There are several smaller areas within Covent Garden that are worth exploring such as the The Opera Quarter, St Martin's Courtyard, Seven Dials, Neal's Yard and Floral Street.


Oxford Street will be pedestrianised by 2020, the mayor of London’s office has announced.The central London shopping hub is one of the busiest in the capital and is visited by more than 4 million people each week.The plan will be rolled out in two stages to reduce disruption on the 1.2-mile stretch of road.
The ban would be first implemented on the eastern section, from Oxford Circus onwards, she said. The plan, reported in the Times, is part of a commitment by the new mayor, Sadiq Khan, to tackle air pollution in the city. He has already pledged to introduce a charge for the most polluting vehicles.The pedestrianisation will coincide with the opening of Cross rail – a new east-west train line for the city.
Covent Garden is one of the one places you're most likely to find me, always window shopping, occasionally treating myself after a long day of ' shopping'. I feel like this is a positive for London itself but also pedestrians will have more space for us crazy shoppers to get around with out knocking into people.

Monday 28 November 2016

Omnichannel Retail

Omnichannel means solution that beautifully link up online, offline and mobile shopping. No store is solely offline any more- all offline shopping is influenced by online shopping, whether a brand has an online presence or not.

Disney:






























Initial experience on the entertainment giants beautiful, mobile-responsive website. Event their trip-planning website works well on mobile. The disney app allows you to buy online, searching threw different genres ; girls, boys, clothing. App also allows you to branch to other disney stores but also shows stock available based on your location. Everyone has an inner child no matter what! Love for at least one Disney character.

Starbucks:

































Receive a free reward card that you can use whenever you make a purchase, you can check and reload your card via phone, website, in store or on the app. Ordering your drinks on the app and picking them up in a local shop; stop queueing when you're in a rush. Everyone who works hard deserves to have their morning coffee, I know I do, best start to a cold winter morning.


Topshop:




Offering a personal shopping in store. An app which allows you to shop online and view/ see what items are in certain stores, also contains a Topshop barcode scanner which allows you to scan any items in store or items you may have already purchased.Shop till you drop or at least till your phone has battery in your own comfort of your home.

Matrix



I love makeup, special effects makeup too, I wanted to see who are Mac's competitors but also other brands which I think are dupes of Mac products. Even though I don't shop in all these stores I have used most of these products, Also being a student I like to keep a budget when it comes to makeup which Is why I like finding cheap alternatives; they may be not as long lasting but they do the same job.

Sunday 27 November 2016

What A 'Liberty'

So me and a friend from university decided to go on a last minute trip to London for a wonder around the shops but also to have a little girly catchup, felt like forever since I last saw her; realistically it was only a few days, but there's nothing wrong with over exaggerate. We took the scenic root from South Bank, managed to watch the sunset set over london's skylines which was beautiful.

I have probably been In Liberties maybe once, but didn't realise there was about 4 floors in the store. Obviously the first floor by the main front entrance is stationary; which isn't something I'm 'really' interested in, but this time we realised there was huge double wooden doors which when we entered realised was a life.

I love decorations but also interior design, I fell in love with this antique mannequin, just love the rugged rough look like its been to good use. I love all types of old fashion and antique things.

Reflection: When I was really young ( maybe 3/4 ) I watched a history discovery channel which I can still remember now, it was about Egyption pyramids and mummies and how the history of life after death was celebrated, each day the program was about a different time and culture the more I watched it the more I was so deluged into the history and the program that I wanted to become an archeologist.

If you have a dream no matter what; listen to your heart, having obstacles in the way is a good thing, if theres not you're not challenging yourself enough to your fullest potential, which I can promise, persevere and you'll make it, just never give up and never take the easiest root.


Market Sectors

The term market sector is used in economics and finance to describe a part of the economy. It is usually a broader term than industry, which is a set of businesses that are buying and selling such similar goods and services that they are in direct competition with each other.


  • Gender based segmentation: Clothes divided into men’s/women’s.
  • Geographic segmentation: Cultural influences on the market differ from location, something which is in fashion in China won’t necessarily be fashionable in England.
  • Age related segmentation: Different generations dress differently and fashion markets appeal to a certain target market for example M&S clothing is aimed at an older demographic compared to Topshop.
  • Behaviour related segmentation: Buying methods, rational, emotional, patronage buyers this is to do with partly their personality, mood and also seasons.
  • Lifestyle segmentation: Everyone comes from different walks of life, different cultures,backgrounds, jobs, class etc and this causes a segmentation.
  • Segmentation by sector: What occasion the garment is aimed for e.g. evening wear, active wear, casual wear



I love Lingerie, I feel like every women should treat theirselves to desirable products to make theirselves feel sexy, maybe for their partner/ loved one, but I think it should mostly be ' to make us feel better about ourselves with our bodies and feeling beautiful inside and out! '

When shopping for products In stores I choose items I like the look of, try them on and consider if I'll ever wear it again. Most relatable things...

  1. Buy it because you saw someone else wear it and thought it'll look nice or become an upcoming trend.
  2. Buy it because you want to try something new but deep down you know you'll never wear it.
  3. Or you get bought into the advertising of the product and expect yourself to look like that girl on the advert you saw and thought she looked really good, maybe you'll look the same.
I think brands try too hard when it comes to branding/advertising new/old products and create a huge display to catch out attention and force false advertisement leading us to buy products because we're caught up with their advertising expecting to have the same experience as the model, when we probably 50% don't need most of the things we buy.

Tuesday 8 November 2016

Jeff Koons Exhibition

My second gallery exhibition I decided to visit was the Jeff Koon exhibition in Vauxhall. The exhibition was very simplistic, the layout was simple but quite refreshing, made me feel very relaxed. 3 enormous sculptures which created this unique feeling of swapping realism/sizes; comparison of the different when holding the object snd the object being the subject to be larger in comparison.


‘Now’ was the first major UK exhibition to be devoted to the artist since ‘Jeff Koons: Popeye Series’, at the Serpentine Gallery in 2009. Spanning thirty-five years of the artist’s extraordinary career, ‘Now’ featured over thirty paintings, works on paper and sculptures dating from 1979 to 2014. Drawn from Hirst’s collection, a number of the works had never before been shown in the UK.





Having begun his career focusing on the status of the object, ‘Now’ demonstrated how Koon's quickly embarked on his lifelong investigation into the means by which objects are represented and communicated. With his sculptures cast in stainless steel, he returned to the inflatable; seductively replicating pre-existing objects in the gleaming, simulated opulence of the proletarian material. Employing cutting-edge technology, seemingly fragile, air-filled vinyl blow-ups and balloon animals are reproduced in stainless steel, sometimes rendered on the monumental scale of Balloon Monkey (Blue) (2006–2013), which was exhibited in Newport Street’s double-height gallery. The reflective surfaces of these sculptures serve to “constantly remind viewers of their existence”, as Koon's maintains, “it’s all about you”.


Koons’s enduring ability to delight, fascinate and provoke is evident throughout this broad survey. Employing easily-identified images, he explores social mobility in the Equilibrium Nike posters, the ways alcohol is advertised to different demographics in Luxury and Degradation, and the evocative imagery of childhood toys represented in Celebration. Whilst with his Made in Heaven series – erotic scenes involving the artist and his then-wife Ilona Staller (aka ‘La Cicciolina’) – he investigates the stigma and shame that inheres in contemporary conceptions of sexuality, succeeding in transforming the erotic into a study of: “the biological eternal… the preservation of life, the continuation of life”.

Digital Age

Buying luxury clothes online right off the runway. Trying them on virtually. Not having to wait months for the new collection to ship. The industry has been talking a big game about how it is working to upend the traditional system in order to become more in-tune with consumers' needs in the digital age.

I think this is a good way for the brand to interact with the consumers but also feel apart of the company, adding a twist to buying and viewing products and creating an excitement/change.

The changing face of fashion is clear at Burberry, which shows in London on Monday. Christopher Bailey, who is both the company's CEO and chief creative, announced his plan to slash the time it takes for customers to obtain items they see on the runway. Designers have broadened the audience for fashion using tools such as "live streaming, Instagramming, or showing online," Bailey told the Business of Fashion, a website that covers the industry. "You're creating all this energy around something, and then you close the doors and say, 'Forget about it now because it won't be in the stores for five or six months,'" he said. "The reality is that, today, we're bombarded with images, film and music. To try to recreate the energy that you created five or six months ago, you've got to just question how relevant it is."

While many luxury houses resisted embracing e-commerce because of fears the experience was not up to scratch, Bailey offered a counter-narrative. Bailey, who became CEO in 2013, made sure Burberry's shows were featured on a variety of sites — even ones with smaller audiences that are still extending their networks, like Periscope and Snapchat.

"This has contributed to Burberry's worldwide exposure and created an immersive experience that keeps the brand front of mind, even among consumers who might otherwise be financially cut off from the brand," she said. "It stimulates a following not only among Burberry loyalists, but potential customers too, and this plays an important role in recruiting future custom."

Monday 7 November 2016

Are You Beach Body Ready

This advertisement shows a controversial add towards women. The image shows a beautiful model called Renee Somerfield aged 24 who has been in the press for her appearance on the protein world advertisement on her appearance and body shaming.

Image shows a young model in very minimal clothing; bright florescent yellow bikini. Hair is lightly placed on the left side of her shoulder which accentuates the detailing for you to look at the top half of her torso as the hair is seen as a distraction or looks misplaced. The model is well shaped and very skinny which could miss lead the advertisement to shaming women who are bigger than her or even smaller as people may assume that the image has been photoshop. The image has probably/ most likely been re touched as the image is in black and white which i doubt they shot with a black and white filter ( post production )






















I think the company/ editor decided to use grey tones are they are complimentary but also stand out
from the vibrant background and clothing; also use bold capitol text to make the quote to be eye catching; placing the model slightly off centre to create an edge to the image.

The advertisement has been called ‘sexist’ and ‘ body-shaming’ taking the social but viral hashtag of #eachbodysready’ causing 60,000 people to have voted for the advertisement to be removed because of the controversy that has been risen based on the image that has been advertised.I think the society now days has created a very specific gender type to females, as if for them being skinny, beautiful and attractive which has seen to be key for the stereotype of women.





















The spoof advert follows the same striking format as the Protein World original, with an eye-catching yellow background and bold font, and is marked up as a Dove product (Dove's real beauty campaign encourages women to appreciate their bodies, regardless of size and shape) but the brand have denied being involved.

After being made aware of the copycat image a representative for Dove said: The ad was not created by Dove but we do believe that every woman is beach body ready!

Dove added: 'In 2004, 75% of women felt advertising and media set unrealistic standards of beauty. Today, that figure is 66%, with the perception being that more diversity is portrayed in the images of women we see around us.

'We have clearly made some progress in the 11 years since Dove started Campaign for Real Beauty but there is still much to do. Two thirds of UK women would prefer to see more women of different weights and shapes, different ages and without digital enhancement in the media. This is why Dove will continue to champion beauty for everyone because looking and feeling your best makes you feel happier.'

Interestingly, the 24-year-old model in the ad herself, Australian Renee Somerfield has cited the irony of people getting angry about the 'body-shaming' poster, whilst body-shaming her.
In an interview with Huffington Post, the model said: 'I am a real person behind the image. I work very hard and live a healthy and active lifestyle which is why Protein World chose me for their campaign. I couldn't work every day as a full time model by starving myself, dieting or not looking after my body. Nourish your body, be kind to it and it will love you right back, no matter your size.'







Everyones Beautiful !!

So recently Buzzfeed have created a video about over sized women recreating high end fashion photography advertisements which has inspired me massively and I hope it has the same affect on you. After watching this 7 minute video I think over sized women should be advertising products and clothing as their sizes are realistic.

Fashion and the media create this unrealistic image we drive ourselves crazy about and expect ourselves to look like that but in reality none of these models look like these especially on an everyday basis.

I think everyone should feel beautiful in their own skin with out feeling down graded by others, but deep down I feel that everyone change so they feel excepted and blend in so they don't stand out from the crowd which sometimes means changing their appearance to suit coming and recent trends which can be small alters like makeup routine to drastic changes like lip fillers or taking weight loss tablets.

I love how buzzfeed have made a statement where they have jumped in the deep end of iconic fashion imagery for advertisement and done the complete opposite but also the one thing they don't do is target for all criteria's such as the plus size generation which also is a big society of people throughout the world who are feeling segregated or more or less ' monster ' like which I think is disgusting.


I'm amazed with all these images, How I would either way be attracted to both sides of the images, even though the first images are the originals and people would say they are more 'professional' as in the physic of the models but I feel the second images show very beautiful plus size women feeling comfortable with their bodies but also feeling 'sexy' which I feel that that should be every women's mind set to have; Iconic women we should be looking up too.

 No matter what you wear or look like you are your own unique, people don't always see what you see and that is always beautiful!

Sunday 6 November 2016

Appropriation- Coachella's Fashionable Trends Become A Fashionable Mistake?

Coachella is one of the most popular festivals around the wold which takes place in California that thousands of people attend each year, each year people and celebrities will turn up in all sorts of clothing; starting new trends from items of clothing to accessorise. But do we realise the outcome of some of the recent trends that we are creating?



“Cultural appropriation” can be defined as one adopting elements of a different culture, typically without consent. From Native American headdresses to kimonos to bindis, festival goers are walking a fine line between cultural appreciation and appropriation. Even something more mainstream as “tribal” or “aztec” prints are forms of cultural appropriation. We should all expose and immerse ourselves in other cultures to better understand and appreciate them, but when we pick and choose bits and pieces because they’re fashionable, without realising the significance they hold, cultural appreciation seems like a pretty far-fetched idea.

South Asians, South East Asians, and Hindus are fighting back against what they consider cultural appropriation with the #reclaimthebindi movement. “Reclaim the Bindi” was coined by Desi style blogger Anjana Raj founder of Bangle Banger, whose fashion blog blends Indian & American identity and style. Growing in numbers, the “Reclaim the Bindi” movement is empowering women of South Asian/South East Asian or Hindu descent to take back the bindi by photographing themselves wearing bindis with captions and personal experiences that speak out against the appropriation.

Appropriation- Rihanna

Rihanna Sues Topshop $5 million…



Rihanna sues Topshop $5 million after selling a tank top with her face from her ‘We Found Love ‘music video without her permission, after asking them repeatedly to halt sales of the item, Topshop refused. The Barbadian diamond and her Reed Smith legal team spent 8 months trying to negotiate an image-rights-fee, ‘but they offered her $5,000 and said they don’t care’ so now she is suing!


Rihanna’s management asked Topshop multiple times to stop selling her image and were told, ‘we do what we want’. Topshop bought the picture from a photographer, but they do not pay the artist licensing fees. Unfortunately, UK law does not protect the artist. What is most offensive for Rhianna is that they basically told her ‘Go to hell. We don’t care; we are going to continue selling you’. Topshop is now in the United States. The set up in Manhattan and Nordstrom, but they know better than to do this in the US because they would get in trouble’.

Rihanna is determined to stop the company from making money off her image, and believes it comes down to the principle of the matter.


‘Even though the UK laws don’t protect the artist, she has decided to move forward and sue Topshop. She has spent almost $1 million in litigation at this point. She says it’s the principle, and wants to make a statement about it. They are taking advantage of artists; it is just exploitation. What they are doing wrong.’


The case is currently in discover, meaning both sides are in the process of disclosing evidence to each other.

A Topshop source said:

‘This issue is related to a T-shirt provided to Topshop by a third party supplier. We are aware it is the subject of litigation. [There are] public documents available for inspection in the London court. The amount of damages sought has not been articulated anywhere in the claimant’s document.

Friday 4 November 2016

Burberry Exhibition


I attended the Burberry makers house exhibition. As I began to walk into the outside main entrance to the exhibition an overwhelming sweet but musky aroma which filled the air as I entered the exhibition. A small set displayed outside which reminded me off a tea part from alice in wonderland. Rows of white greek statues were places around the outside of the entrance to the exhibition.




Live demonstrations of bust sculptures being made, calligrapher writing messages on Burberry's exhibition posters and two amazing leather specialists making leather belts, horse saddles and many more amazing objects/ pieces. Smell of fresh wood, leather and varnish which created a professional atmosphere.


Upstairs was an amazing but wonderful re creation of Burberry's catwalk/runway which was displayed exactly like the original catwalk, small detailing such as the same carpet and tonal range of colours throughout the exhibition. A projection of the catwalk was projected on the main wall as you walked up the foyer stairs, it was laid out to look like you was there watching the show; felt apart of it.


A small pop up cafe which served array of beautiful assorted pasties, cakes and desserts. When I was looking around at what they offered made me not want to eat any of it as everything looked os beautiful; a piece of unique art thats not meant to be eaten, but the smell was just.... divine.

The event was amazing, probably the best exhibition/event I have ever been too. I recommend you attend at least one event/ exhibition once a week.