Before Black Friday, brands and companies were sending emails out to customers who had signed out to receiving emails and new letters, this is to make customers aware of the products that will be going on sale/ products being reduce. Making customers aware will bring up sales of this event.
Most companies advertise and promote deals and events on their social medias such as Instagram, Twitter and their site, a way other platforms can promote their brand letting people to access their information and website.
Personally I prefer shopping in store as you're able to try on clothing and also get professional advice, but shopping online I find a lot easier and less stressful as shops do get super busy and confined.
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